The site’s informal society grew out of its relative newness and the shared collective experience of adjusting to the tricky requirements of pulling off a social media message in under six seconds. And its insider-only community continued to keep outsiders at bay even as the site grew more accessible. The site’s web platform didn’t even launch until 2014, and by then Vine had established, through its technological insularity, a unique and iconoclastic culture. And since its community skewed heavily toward teen and preteen users, many of them black, it frequently looked like no other social media platform on the internet. Filming and editing a six-second video from their phones was an intuitive act for them, and meant they were able to quickly adapt to the site and create a unique culture largely generated by the novelty of the early Vine experience. Vine’s initial crop of users were theoretically the golden eggs of internet advertising: They were young and constantly mobile. If early viral Vine videos seemed to randomly appear in your various social media timelines without context or explanation, it was because they had been plucked from their natural habitat - the mobile side of the internet - and placed on your laptop. You could watch a Vine loop if it showed up somewhere else, like Twitter or Facebook, or in a YouTube compilation of Vines on a particular theme, but there was no way to navigate to Vine and just browse through a bunch of videos, the way you can with YouTube. Vine launched in 2012, and for the first two years of its existence, you couldn’t even access it from a computer without having a Vine account. For many people, that put it in the category of “social media you’re too old to use.” The most common comment about Vine from non-users seems to be, “I just don’t get Vine,” and there’s a very practical reason for that: Being a mobile-only app was one of Vine’s most defining features, and meant the service was closed off to many internet users loyal to their desktop and laptop devices. Vine’s outward inaccessibility and technological quirks made it a completely unique internet space But Vine’s demise isn’t just a business lesson it’s a cultural loss for all of us, and especially for the millions of black social media users who’ve spent the past four years making Vine into a much-needed, critically important safe space. The reasons for this decline are multifaceted - a mix of changing company goals, stagnating audience reach, and perhaps even the simple fact that Vine’s users have grown up faster than Vine itself. The platform reportedly had 200 million active users as recently as October 2015, with 30 million of those users in the US, but throughout 2016 various reports have said the site was in decline (along with Twitter itself). While this news might come as a shock to Vine’s loyal fans, industry insiders probably could have seen it coming. Without giving a specific timeline, the company stated on Thursday that sometime “in the coming months” it will be discontinuing its video uploader but preserving, at least for now, the millions of videos that already exist on the website. Be civil when commenting.Vine, Twitter’s unorthodox six-second, mobile-only video app, is shutting down. No posts where the title is the meme captionġ3: No political content unless it's absurd, and no cesspoolsġ4: Don't be a critic. Limit yourself to 5 posts per dayĦ: Do not ask for upvotes, awards, or talk about your cakeday.ħ: Do not encourage or participate in brigading of any subreddits or of any users of Reddit or elsewhereġ0: If you did not make the meme yourself, do not post itġ1: Do not post low-effort or irrelevant contentġ2: Posts must be formatted correctly. 1: Posts must follow reddit content policy and/or reddiquette.Ĥ: Censor any and all personal information from posts and commentsĥ: No spam, outside links, or videos.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |