![]() ![]() Brand stations will enable kids to learn through play using “STEAM” (Science, Technology, Engineering, the Arts and Mathematics). The locations will offer new events and activities on a regular basis and include open play space. The new stores are being designed to be highly interactive, giving kids and parents the ability to test products before they buy. The small store units - around 6,500-square-feet - are being developed as part of a joint venture with b8ta, a retail-as-a-service startup focused on providing consumers access to try new products before making a purchase. Tru Kids announced in July that it plans to open two stores - one in Houston, TX and the other in Paramus, NJ - in time for the Christmas shopping season. “The foundation of that strategy requires the help of a retail industry leader and Target is the ideal retailer to support a new Toys ‘R’ Us shopping experience, which is designed to provide families with endless ways to discover, play and enjoy toys.” strategy is to bring back the Toys ‘R’ Us brand in a modern way through a strong experiential and content-rich omnichannel concept,” said Richard Barry, CEO of Tru Kids. “By applying our capabilities in a new way with Toys ‘R’ Us, we can serve even more toy shoppers, drive new growth, and build on our toy leadership.” Tripp Lite 1500VA 1200W UPS Smart Online Tower 100V-120V USB DB9 SNMP RT, 6 Outlets, 2 Year Warranty & 250,000 Insurance (SU1500XL) 124. “Target’s leadership in toys, digital and fulfillment are an unbeatable platform for Toys ‘R’ Us to reconnect with their fans while we introduce them to the ease and convenience of shopping at Target,” said Nikhil Nayar, senior vice president of merchandising, Target, in a statement. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |